However, others would give Playrix the benefit of the doubt. Many will feel that the mandatory note that states that “Not all images represent actual gameplay” is a fair response given that the gameplay does not feature very often. The ASA repeated the response of Playrix, stating, “Playrix believed consumers would take from the ads that the games contained the content seen, as well as similar content involving similar characters.” The company went on to claim that they believe that players would expect different puzzle-based games in addition to the infrequently appearing game that was advertised. As a result, the government has decided that the adverts must have the notice “Not all images represent actual gameplay.” Playrix has now accepted that the puzzle-based pin sliding only appears ten times in its Homescapes game but it is still attempting to battle the claim that the game is advertised under false pretenses. The issue the governing body is drawing attention to is clips of gameplay, that requires players to slide pins, featuring in very little of the actual game. RELATED: UK Retailer Canceling Some Xbox Series X Pre-Orders However, the way that the company is attracting these players is what The Advertising Standards Authority has an issue with, despite the company battling the decision. Playrix is responsible for games such as Homescapes and Gardenscapes which primarily rely on adverts in the app as well as in-app purchases to generate revenue. Mobile phone games can be incredibly profitable and it is a busy market with a variety of titles that use different money-making methods. The result is new guidelines that content creator Playrix will have to follow. Recently, the collection of nations investigated Electronic Arts and its loot box systems, ultimately concluding that gambling problems can arise from the practice. The Advertising Standards Authority in the UK has now begun to focus on mobile games and the misinformation that some adverts present. The United Kingdom has taken a firmer approach to game regulations than a lot of countries.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |